Suffolk PR agency Project PR recently held a business workshop called ‘Surviving and thriving with social media’ to help business colleagues from the private and public sector to unravel the mysteries of the proliferation of social media sites and channels which have evolved rapidly Whilst the recession continues to make headlines, there has never been a better time to use digital PR as an effective part of your marketing mix.

Penny Arbuthnot, director of Project PR says: “The last few years has seen digital PR explode onto the PR scene and it has transformed the way in which we communicate with our target markets. Today, we can access information 24/7 courtesy of websites, ‘tweets’ and blogs – and most importantly, we can comment on them too.”

Using digital PR alongside more traditional methods of communication means that when a brand is in a ‘quiet’ period with no press announcements or product news, it is easy to keep in touch with an audience base through an informal stream of conversation. A simple ‘status update’ or short blog can quickly and easily highlight your brand.

Penny adds: “As social media has grown, we as PR practitioners have embraced digital PR in order to optimise the coverage for our clients. As well as targeting traditional media channels, we are developing strategies and tactics for social media and helping our clients to monitor and evaluate this new sector.”

“Social media is here to stay, and there are signs that it could potentially outgrow print media and other traditional channels of communication. With the ever increasing domination of the Internet, it is vital that these new channels are exploited to maximise their use for the benefit of our clients.”

If you would like to know more about how social media could benefit your business, or would like to talk about PR in general, call Helen Rudd on 01473 326405, or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it